The first installment of the Wharton School Press “Meet the Authors” interview series features Michael Platt, director of the Wharton Neuroscience Initiative and a professor with appointments in the Perelman School of Medicine, the School of Arts & Sciences, and the Wharton School. Platt talks with Wharton marketing professor Peter Fader about his new book, The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience. The conversation originally streamed live on the Wharton School’s LinkedIn page:

Last fall, Platt also spoke with with Brett LoGiurato, senior editor at Wharton School Press, about his book and the takeaways for leaders. You can find a podcast and transcript of that interview here.

Comments

New This Week

The Way of Excellence: Lead for Sustainable Performance

The Way of Excellence: Lead for Sustainable Performance

August 17, 20265 min read

In this Nano Tool for Leaders, author Brad Stulberg explains why you should stop thinking of excellence as a destination and more as a process of growth.

Why Gen Z Is Choosing Entrepreneurship Over Traditional Careers
Podcast

Why Gen Z Is Choosing Entrepreneurship Over Traditional Careers

August 14, 202611 min listen

Lori Rosenkopf, vice dean of entrepreneurship at the Wharton School, explains why Gen Z is increasingly turning to entrepreneurship, how AI is lowering barriers to entry, and why more startups won’t necessarily mean more success.

How Fast-Casual Brands Build Loyalty
Podcast

How Fast-Casual Brands Build Loyalty

August 13, 202631 min listen

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.