Chad Stubbs, chief marketing officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies — from Super Bowl ads to viral brand moments — are used to build iconic brands and drive consumer engagement.
Marketing Matters
Ferrero NA’s CMO, Chad Stubbs
Global confectionery marketing leader shares how major campaigns, cultural moments, and brand-building strategies drive growth and engagement.
April 23, 2026
• 32 min listen
Updated: April 24, 2026
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