David Chriswick, SVP of Brand & Communications at Orangetheory

David Chriswick, SVP of brand and communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk about what sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands.