Wharton’s Barbara Kahn and Dr. Americus Reed speak with Liz Dee, co-president of Smarties Candy Company, about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more.
Marketing Matters
Liz Dee, Co-President of Smarties Candy Company
Wharton experts speak with Liz Dee, co-president of Smarties Candy Company.
October 10, 2024
• 22 min listen
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