Wharton’s Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, author of Marketplace Dignity about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
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Marketing Matters
Cait Lamberton, Author of Marketplace Dignity
May 30, 2024
• 25 min listen
Updated: May 31, 2024
Wharton experts speak with Cait Lamberton, marketing professor at Wharton, about her new book.
