Wharton’s Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, author of Marketplace Dignity about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
Marketing Matters
Cait Lamberton, Author of Marketplace Dignity
Wharton experts speak with Cait Lamberton, marketing professor at Wharton, about her new book.
May 30, 2024
• 25 min listen
Updated: May 31, 2024
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