New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good. (Read the article.)
This Week in Business
When and Why Consumers Love Bad Options
Wharton's Patti Williams joins the show to talk about why some content is “so bad it’s good.”
March 15, 2024
• 10 min listen
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