Wharton’s Barbara Kahn and Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer’s Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.
In this episode, Wharton experts speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream.
Listen to the podcast.
Wharton’s Barbara Kahn and Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer’s Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.