Chief Marketing Officer, Outback Steakhouse

Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar, and Tender Shack concepts) joins Marketing Matters to talk about Outback’s strategy to reach younger diners through NFTs and college sports.