Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar, and Tender Shack concepts) joins Marketing Matters to talk about Outback’s strategy to reach younger diners through NFTs and college sports.
Marketing Matters
Chief Marketing Officer, Outback Steakhouse
In this episode, Wharton experts speak with Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (owner of Outback Steakhouse and others).
August 20, 2022
• 23 min listen
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