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How does a sports franchise keep up with the insatiable appetite of Americans’ need to be entertained? James Dinan, co-owner of the NBA’s Milwaukee Bucks, is developing strategies to enhance fans’ in-stadium experience as cable TV and various screen choices compete for viewers. Dinan, who is also the founder, chairman and CEO of York Capital Management, appeared on Knowledge@Wharton’s SiriusXM show during the Wharton Global Forum in Miami to discuss expanding the international footprint of the NBA, building a new stadium in Milwaukee and growing the Bucks’ digital services.
The Knowledge@Wharton show airs Monday through Friday, 10 a.m. – 12 p.m. EST, on Wharton Business Radio on SiriusXM channel 111.