The Buck Starts Here: An NBA Team’s Playbook for Engaging Fans

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James Dinan, co-owner of the Milwaukee Bucks, discusses his organizations newest strategies to engage stadium-goers in the age of digital.

How does a sports franchise keep up with the insatiable appetite of Americans’ need to be entertained? James Dinan, co-owner of the NBA’s Milwaukee Bucks, is developing strategies to enhance fans’ in-stadium experience as cable TV and various screen choices compete for viewers. Dinan, who is also the founder, chairman and CEO of York Capital Management, appeared on Knowledge@Wharton’s SiriusXM show during the Wharton Global Forum in Miami to discuss expanding the international footprint of the NBA, building a new stadium in Milwaukee and growing the Bucks’ digital services.

The Knowledge@Wharton show airs Monday through Friday, 10 a.m. – 12 p.m. EST, on Wharton Business Radio on SiriusXM channel 111.

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"The Buck Starts Here: An NBA Team’s Playbook for Engaging Fans." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 14 March, 2017. Web. 25 May, 2017 <http://knowledge.wharton.upenn.edu/article/the-buck-starts-here/>

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The Buck Starts Here: An NBA Team’s Playbook for Engaging Fans. Knowledge@Wharton (2017, March 14). Retrieved from http://knowledge.wharton.upenn.edu/article/the-buck-starts-here/

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"The Buck Starts Here: An NBA Team’s Playbook for Engaging Fans" Knowledge@Wharton, March 14, 2017,
accessed May 25, 2017. http://knowledge.wharton.upenn.edu/article/the-buck-starts-here/


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