A new, comprehensive accounting standard is set to change the way many companies recognize revenue in their financial statements, and that could reverberate through myriad systems and processes in significant ways. Many companies do not yet realize the degree of change the new standard will usher in, nor how it could affect many industries in unexpected ways, according to experts at PricewaterhouseCoopers (PwC) and Wharton, who discuss the implications in this white paper.

Comments

New This Week

The Business of Signing a Superstar Athlete
Podcast

The Business of Signing a Superstar Athlete

October 16, 2026 • 13 min listen

Kenneth Shropshire, professor emeritus of legal studies and business ethics at the Wharton School, explores the expectations, business opportunities, and community impact that come with signing a superstar athlete like LeBron James.

Why Gen Z Is Choosing Sports Betting Over Retirement Savings
Podcast

Why Gen Z Is Choosing Sports Betting Over Retirement Savings

October 14, 2026 • 13 min listen

Michael Platt, professor of marketing, psychology, and neuroscience at the Wharton School, explains why sports betting is capturing young people’s attention and what it means for their financial futures.

The Analytics Behind Baseball’s Small-Market Success
Podcast

The Analytics Behind Baseball’s Small-Market Success

October 14, 2026 • 53 min listen

Mike Petriello, Major League Baseball’s director of stats and research, explains the swing data, player development, and matchup decisions changing how teams compete.