Wharton Professor of Marketing Barbara Kahn has a new book “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption,” released today! Co-Host Americus Reed discusses the research and takeaways of The Shopping Revolution with Barbara on Marketing Matters.
Buy the Book: https://www.amazon.com/Shopping-Revolution-Successful-Retailers-Disruption-ebook/dp/B07BHTJN7G
