Peter Fader, Wharton professor of marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
Wharton Business Daily
Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank
June 29, 2023
• 9 min listen
Updated: June 30, 2023
Wharton marketing professor discusses why he thinks customer centricity was part of SVB and First Republic Bank's problems.
