Peter Fader, Wharton professor of marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
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Wharton Business Daily
Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank
June 29, 2023
• 9 min listen
Updated: June 30, 2023
Wharton marketing professor discusses why he thinks customer centricity was part of SVB and First Republic Bank's problems.
