Wharton professor of marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers.
Marketing professor David Reibstein talks corporate storytelling and some of the biggest trends right now in marketing.
Wharton professor of marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers.