with Jason Riis and Erik Gordon

Last week, Campbell’s CEO Denise Morrison unexpectedly retired, effective immediately, as the company undergoes a strategic review and flat sales. Jason Riis, Marketing Lecturer at the Wharton School, and Erik Gordon, Professor at University of Michigan’s Ross School of Business, join host Dan Loney to discuss how the company can become “mmm mmm good” again on Knowledge at Wharton.