Two years ago, Amazon entered the grocery market with its purchase of Whole Foods. Now, the Wall Street Journal is reporting that the e-commerce giant is planning to launch urban grocery stores separate from the Whole Foods chain. Host Dan Loney talks with Barbara Kahn, Marketing Professor at the Wharton School, and Mark Cohen, Director of Retail Studies at Columbia University’s Graduate School of Business, to look at what makes these urban grocery stores different than the existing Whole Foods and Amazon Go models, and why Amazon is choosing to expand down this route of retail on Knowledge at Wharton.