John Zhang, Wharton marketing professor, discusses his recent analysis of free versus fair trade, explaining the economic assumptions, political incentives, and distributional consequences of tariffs in today’s global trading system.
This Week in Business
Free Versus Fair Trade in a Changing Global Economy
Wharton marketing professor examines the trade-offs between free trade ideals and fair trade policies amid rising tariffs and economic security concerns.
December 17, 2025
• 11 min listen
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