Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA’s Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey ‘From Ball Girl to CMO’ and marketing a sports team.
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Marketing Matters
Executive VP & Chief Marketing Officer, NBA’s Atlanta Hawks
June 18, 2021
• 27 min listen
In this episode, Wharton experts speak with Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena.
