Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School. Her research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing.

Melumad has won several awards, including the Wharton Teaching Excellence Award, the MSI Young Scholar Award with the Marketing Science Institute, and was named one of the “50 Best Undergraduate Professors” by Poets & Quants. She is a Best Article Award Finalist at the Journal of Consumer Research, and was also a Ferber Award Finalist at the Journal of Consumer Research as well as a Paul E. Green Award Finalist with the Journal of Marketing Research.

She sits on the Editorial Review Board of the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology. She earned a PhD and MPhil in Marketing from Columbia University’s Graduate School of Business, and a BA in Psychology from Columbia University.