Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School. Her research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing.

Melumad has won several awards, including the Wharton Dean’s Research Fund Grant in 2019, 2020 and 2021, the Wharton Teaching Excellence Award, and won the MSI Young Scholar Award with the Marketing Science Institute. She was a Ferber Award Finalist and a Paul E. Green Award Finalist with the Journal of Consumer Research.

Her fellowships include the AMA-Sheth Foundation Doctoral Consortium Fellowship and the Columbia Business School Behavioral Research Lab Fellowship. She sits on the Editorial Review Board of the Journal of Consumer Research, the Journal of Marketing and the Journal of Consumer Psychology. She earned a Phd and M.Phil. in Marketing from Columbia University’s Graduate School of Business, and a BA in Psychology from Columbia University.