Professor Deborah Small is a former professor of marketing at Wharton, currently at Yale School of Management. Her research interfaces psychology and economics, examining fundamental processes that underlie human decision-making.
Professor Small’s research has been published in journals across Psychology and Marketing. She serves as an Associate Editor for Journal of Marketing Research and is a member of several editorial boards.
At Wharton, Professor Small was voted “Iron Prof” in 2014. She teaches consumer behavior and Marketing for Social Impact.
She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. She is also a member of the graduate faculty of the Psychology Department at Penn.