Alice Moon is an Assistant Professor of Operations, Information, & Decisions at the Wharton School (University of Pennsylvania). Her research focuses on topics in judgment and decision-making. In particular, her work aims to: (a) understand consumer preferences, (b) encourage prosocial behavior, and (c) increase consumer satisfaction.

Alice completed her BS in Psychology with a minor in Mathematics at the University of Illinois at Urbana-Champaign and her PhD in Psychology at the University of California, Berkeley. After her graduate work, she worked as a postdoctoral researcher at Disney Research.

Please see Alice’s personal website for more information.