, based in Wayne, N.J., has been a pioneer in selling audio versions of articles and books on the Internet. Lately, however, the company’s business model has come under pressure thanks to the rise of Podcasting, which encourages the distribution of free audio content on the Web. So will survive the Podcasting onslaught? Foy Sperring, senior vice president of, spoke to Knowledge at Wharton’s editor-in-chief Mukul Pandya at the recent Wharton Technology Conference in Philadelphia. “Audible has been in Podcasting for more than 10 years…we are the granddaddies of this space,” says Sperring. He argues that believes in “protecting intellectual property and monetizing that property for its owners,” and this approach will help thrive.

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