Improving Government Performance, Anticipating Citizens’ Needs

Big Data is increasingly being leveraged by business as technology and marketing professionals develop more powerful tools for understanding customers. And now that data is being converted into predictive analytics for government, too. Analytics is becoming a vital tool for a wide array of government activities, from identifying tax evaders and possible terrorists, to figuring the best way to deploy resources in a flu epidemic. It can even help with mundane matters like setting up the most efficient preventative maintenance schedule for road equipment or reducing theft of city-owned garbage cans. In this white paper, experts from Wharton and SAP look at some areas where predictive analytics has been applied effectively.