With increasing uncertainty in global markets, executives are searching for ways to reduce the risks on their businesses investments. And even when their investments succeed, they must manage attacks by the competition that will eventually erode profits.
In this video prepared by Knowledge@Wharton, Ian C. MacMillan, Wharton professor of innovation and director of the Sol C. Snider Entrepreneurial Research Center, offers a simple analytical tool to help executives very rapidly value risky new business investments. This tool can be downloaded free below, or by going to the Discovery Driven Growth website discoverydrivengrowth.com and signing up for the software from the free resources offered there.
MacMillan is co-author, with Rita Gunther McGrath, a professor at Columbia Business School, of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity.