Wharton marketing professor Jonah Berger shares his answers to your questions on the power of influence, personal branding, and how to change someone’s mind – whether a colleague, a customer or a boss.
Maurice Schweitzer, Wharton professor of operations, information and decisions, examines the Ben & Jerry’s legal battle and the challenges of preserving a company’s social mission under new ownership.
Julie Zukof, vice president of brand at Lucky Strike Entertainment, explains how nostalgia, community, and experiential design are bringing a new generation back to the bowling center.