Baoku China: An Art-centric Real Estate Platform

China’s real estate sector is finding robust growth increasingly hard to come by. As such, many real estate companies now find it necessary to adopt more innovative approaches in order to sustain property values and revenue growth. Among them, art-centric real estate is gaining increasing traction. This business model seeks to increase property values by integrating art venues into a given property. Such an inclusion helps drive foot traffic, which raises the value of a commercial property while simultaneously providing cultural enrichment to residents and the wider community. Baoku China, a subsidiary brand of E-House China, is a major player in this art-centric business segment. It offers a one-stop-service that includes art storage, as well as the development of private museums and art galleries — thereby creating an art ecosystem that has great appeal to China’s increasingly sophisticated and wealthy urban population. (This report in Chinese.)