When Google bought YouTube recently for

.65 billion, the world of business sat up to take serious notice of social networks. Today, many companies are looking into how they can tap into — or develop — communities as a way to make better decisions and increase profits. Jon Spector, a former Wharton vice dean and now CEO of the Conference Board, spoke with participants at the Community 2.0 conference in Las Vegas earlier this year to explore how companies are trying to harness communities to reshape their businesses. In this podcast, Spector speaks with Craig Newmark, founder and “customer service rep” of Craigslist.com. Spector is a co-author, with Barry Libert, of the forthcoming Wharton School Publishing book, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business.

If you have iTunes, you can subscribe with one click: https://knowledge.wharton.upenn.eduhttps://podcasts.apple.com/us/podcast/knowledge-wharton/id120724941

If you have your favorite podcast source, the url is: https://knowledge.wharton.upenn.edu/podcastcurrent.xml

For your convenience you may play or download with the links under the title.

Comments

New This Week

AI Stocks, Oil Prices, and the Fed’s Next Move
Podcast

AI Stocks, Oil Prices, and the Fed’s Next Move

May 29, 202612 min listen

Jeremy Siegel discusses surging AI-driven markets, inflation pressures tied to global conflict, and what new Federal Reserve leadership could mean for interest rates.

Federal Reserve Leadership Transition Amid Economic and Political Pressures
Podcast

Federal Reserve Leadership Transition Amid Economic and Political Pressures

May 27, 202611 min listen

Former Federal Reserve Bank president discusses Jerome Powell’s leadership during crises, the importance of Fed independence, and what to expect from the incoming chair.

How Baseball Analytics Is Reshaping Hall of Fame Conversations
Podcast

How Baseball Analytics Is Reshaping Hall of Fame Conversations

May 27, 20261 hr 1 min listen

Leading baseball analyst discusses MLB season storylines, Hall of Fame evaluation, WAR metrics, and the evolving role of pitching analytics.