How do restaurant brands create loyalty when every guest wants something different?
Joel Bulger, CMO of WOWorks, the parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, Barberitos, The Simple Greek, and Zoup!, explains how the fast-casual restaurant group markets distinct brands while sharing technology, data, supply chains, and operational resources.
He discusses building stronger customer relationships through customizable menus, nutrition filters, digital ordering, and loyalty programs. Bulger also explores using AI to analyze menu performance and personalize offers, co-branding concepts to reach more occasions, and ambassador programs that turn local customers into advocates.
