Joshua Spanier, vice president of AI and marketing strategy at Google, joins Barbara and Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.
Marketing Matters
Google’s Vice President of AI and Marketing Strategy, Joshua Spanier
Google marketing executive explains how AI is reshaping customer value, creativity, and marketing strategy.
April 9, 2026
• 33 min listen
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