Annie Barrett — vice president of marketing for adidas Originals, Basketball & Partnerships — joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting adidas’ focus on authenticity, collaboration, and global brand storytelling.
Marketing Matters
Annie Barrett, Vice President of Marketing for adidas Originals, Basketball & Partnerships
Global marketing leader discusses the strategy behind a legendary sneaker’s new campaign.
October 2, 2025
• 26 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Podcast
Brands and Identity in the Age of Social Media
Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.
Podcast
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.
Podcast
Host’s Cut: Reflections on Season Five
Host Matthew Bidwell recaps season five of ‘Where AI Works.’
