Gideon Nave, Wharton associate professor of marketing, discusses his research on the role of AI tools like ChatGPT in creative problem-solving, examining how they can boost individual innovation while also raising concerns about homogenization of ideas across society.
This Week in Business
Exploring the Benefits and Risks of AI-Powered Innovation
Wharton associate professor of marketing discusses how artificial intelligence is changing the way people and companies approach creativity.
August 22, 2025
• 9 min listen
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