Chris Kelly, senior reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns — from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes — highlighting how companies craft relevance through identity, humor, and deep consumer understanding.
Marketing Matters
Inside Sprite, McDonald’s, and Dude Wipes: Branding That Sticks
Senior reporter at Marketing Dive explores how top brands are using cultural insights and celebrity strategy to stand out in a shifting marketing landscape.
July 30, 2025
• 32 min listen
Updated: July 31, 2025
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Podcast
Social Security Is Running Out of Time
Kent Smetters, faculty director of the Penn Wharton Budget Model, examines potential benefit cuts, tax increases, and a higher retirement age as policymakers confront Social Security’s looming shortfall.
Podcast
Why Your Best Customers Can Be Your Best Marketers
Lindsey Carter, founder and CEO of SET Active, explains how the brand builds community through product drops, customer advocates, and social storytelling.
Podcast
Inside MLB’s New Strike Challenge System
Joe Martinez, MLB vice president of on-field strategy, explains how the automated ball-strike challenge system balances accuracy, pace, and player strategy.
