Ludovica Cesareo, assistant professor of marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed to talk about Walmart’s “Birkin” bag and brand dupes and counterfeits.
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Marketing Matters
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
January 16, 2025
• 29 min listen
Updated: January 17, 2025
Wharton experts speak with Ludovica Cesareo, assistant professor of marketing at Lehigh University about Walmart's "Birkin" bag.
