Leslie Serro, vice president of marketing at Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to stand out in today’s marketplace, and their college football bowl game sponsorship.
Marketing Matters
Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova
Wharton experts speak with Leslie Serro, vice president of marketing at Kellanova.
January 16, 2025
• 22 min listen
Updated: January 17, 2025
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