James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

Wharton’s Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, creative director of brand and marketing at Duolingo, about their gamification model, the pillars of the brand, the behind-the-scenes of their five-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.