Wharton’s Dr. Americus Reed speaks with James Wade, senior director of marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the “Crash the Super Bowl” ad campaign, how changing packaging can impact the consumer, and more.
Marketing Matters
James Wade, Senior Director of Marketing for Doritos
Wharton’s Americus Reed speaks with James Wade, senior director of marketing for Doritos.
September 26, 2024
• 26 min listen
Updated: September 27, 2024
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