Wharton’s Dr. Americus Reed speaks with Sara Saunders, chief marketing officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.
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Marketing Matters
Sara Saunders, Chief Marketing Officer at Sazerac
September 12, 2024
• 12 min listen
Updated: September 13, 2024
Wharton’s Americus Reed speaks with Sara Saunders, chief marketing officer at Sazerac.
