Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jeanelle Teves, chief commercial officer at Bugaboo, about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.
Marketing Matters
Jeanelle Teves, Chief Commercial Officer at Bugaboo
Wharton experts speak with Jeanelle Teves, chief commercial officer at Bugaboo.
August 22, 2024
• 23 min listen
Updated: August 23, 2024
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
Podcast
Brands and Identity in the Age of Social Media
Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.
Podcast
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.
Podcast
Host’s Cut: Reflections on Season Five
Host Matthew Bidwell recaps season five of ‘Where AI Works.’
