Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser’s FIFA World Cup Sponsorship, purpose marketing, the keys to long-term success in branding, and important lessons learned along the way.
Marketing Matters
Vice President of Global Marketing for Budweiser
In this episode, a Wharton expert speaks with Todd Allen, Vice President of Global Marketing for Budweiser.
October 18, 2022
• 24 min listen
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