Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.
Marketing Matters
Groupon, Vice President of Brand on Super Bowl and Black History Month
In this episode, Wharton experts speak with Melanie Hellenga, Vice President of Brand at Groupon.
February 3, 2022
• 18 min listen
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