As part of Wharton Business Daily’s special, “The Business of Black Friday During a Pandemic,” Wharton Professor of Marketing Barbara Kahn talks about the evolution of Black Friday and how the pandemic has changed one of the biggest shopping days of the year. She also talks innovation in retail and how the pandemic will shape how we shop even after it’s over.
This Week in Business
The Business of Black Friday During a Pandemic
Wharton professor talks about how the pandemic has reshaped another annual tradition
November 30, 2020
• 10 min listen
Updated: December 1, 2020
Wharton professor talks about how the pandemic has reshaped another annual tradition
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