Digital Assurance: Reaching a Seamless Customer Experience


As digital technologies envelop all spheres of business operations, the need for assurance of near-flawless performance in user experience and security has taken center stage. The practice of digital assurance aims to meet that demand, and has elevated the testing function to being a critical piece in the design and development process for digital services. Wipro’s head of testing services, Kumudha Sridharan, and Wharton professor Shawndra Hill discuss the latest challenges in this Future of Industry series white paper, produced by Knowledge@Wharton and sponsored by Wipro Technologies.

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"Digital Assurance: Reaching a Seamless Customer Experience." Knowledge@Wharton. The Wharton School, University of Pennsylvania, 19 February, 2015. Web. 28 October, 2016 <http://knowledge.wharton.upenn.edu/article/digital-assurance-reaching-seamless-customer-experience/>


Digital Assurance: Reaching a Seamless Customer Experience. Knowledge@Wharton (2015, February 19). Retrieved from http://knowledge.wharton.upenn.edu/article/digital-assurance-reaching-seamless-customer-experience/


"Digital Assurance: Reaching a Seamless Customer Experience" Knowledge@Wharton, February 19, 2015,
accessed October 28, 2016. http://knowledge.wharton.upenn.edu/article/digital-assurance-reaching-seamless-customer-experience/

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