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Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.

Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing

Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.

Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing

Listen to Season 1
Episode 1: The Future of Marketing: AI-Driven Content Creation
Episode 2: Balancing the Algorithm: How AI Is Reshaping Marketing
Episode 3: How AI Changes the Game for Creative Teams
New episodes will drop every two weeks

Season 1: The Impact of AI in Marketing

Photo of Katrik Hosangar

 

In Season 1, Wharton Professor Kartik Hosanagar explores AI’s transformative role in marketing—how AI-powered social listening, digital advertising, and creative automation are reshaping strategy, customer engagement, and brand trust.

 

 

Episode 1

Guest: Jonathan Halvorson, SVP, Consumer Experience; Mondelēz International 

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Episode 2

Guest: Jill Kramer, Chief Marketing and Communications Officer; Accenture

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Episode 3

Guest: David Droga, Chief Executive Officer; Accenture Song

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Season 2: AI & Business Model Innovation

Premieres June 26

In Season 2, Wharton Vice Dean Serguei Netessine explores how AI is reshaping business models—helping companies unlock new sources of value, rethink competitive advantage, and navigate disruption through innovation.

Season 3: AI & Workforce Transformation

Photo of Peter Cappelli

Premieres September 4 

In Season 3, Wharton Professor Peter Cappelli unpacks how AI is reshaping the workforce—shifting job roles, redefining skills, and driving human-AI collaboration while businesses navigate job displacement and ethical AI challenges.