Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.
“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.
Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing
Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.
“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.
Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing
Episode one premieres April 17
New episodes will drop every two weeks
Season 1: The Impact of AI in Marketing
Premieres April 17
In Season 1, Wharton Professor Kartik Hosanagar hosts conversations about AI’s transformative role in marketing—how AI-powered social listening, digital advertising, and creative automation are reshaping strategy, customer engagement, and brand trust.
Season 2: AI & Productivity
Premieres June 12
In Season 2, Wharton Professor Christian Terwiesch examines how AI-driven efficiencies integrate into workflows, with a particular focus on the customer experience and the new product offerings that will be enabled by recent advances in AI technology.
Season 3: AI & Workforce Transformation
Premieres August 7
In Season 3, Wharton Professor Peter Cappelli unpacks how AI is reshaping the workforce—shifting job roles, redefining skills, and driving human-AI collaboration while businesses navigate job displacement and ethical AI challenges.