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Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.

Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing

Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.

Kartik Hosanagar
Professor of Technology & Digital Business,
Co-Director of Wharton Human-AI Research
Host, Season 1: The Impact of AI in Marketing

Listen to Season 1
Episode 1: The Future of Marketing: AI-Driven Content Creation
Episode 2: Balancing the Algorithm: How AI Is Reshaping Marketing
New episodes will drop every two weeks

Season 1: The Impact of AI in Marketing

Photo of Katrik Hosangar

 

In Season 1, Wharton Professor Kartik Hosanagar explores AI’s transformative role in marketing—how AI-powered social listening, digital advertising, and creative automation are reshaping strategy, customer engagement, and brand trust.

 

 

Episode 1

Guest: Jonathan Halvorson, SVP, Consumer Experience; Mondelēz International 

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Episode 2

Guest: Jill Kramer, Chief Marketing and Communications Officer; Accenture

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Season 2: AI & Productivity

Photo of Christian Terwiesch

Premieres June 12

In Season 2, Wharton Professor Christian Terwiesch examines how AI-driven efficiencies integrate into workflows, with a particular focus on the customer experience and the new product offerings that will be enabled by recent advances in AI technology.

Season 3: AI & Workforce Transformation

Photo of Peter Cappelli

Premieres August 7 

In Season 3, Wharton Professor Peter Cappelli unpacks how AI is reshaping the workforce—shifting job roles, redefining skills, and driving human-AI collaboration while businesses navigate job displacement and ethical AI challenges.