Knowledge at Wharton
on YouTube

Featured

ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. He looks back at trends from 2025 and offers his AI forecast for 2026 as part of our annual Wharton faculty predictions series.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#aipredictions #aitrends #aitrends2025 #aiadoption #aiimplementation
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 6:08

ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. His insights offer valuable guidance for business leaders and individuals seeking to utilize AI effectively.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#generativeai #labormarket #technews #ainews
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video UExKd0Rad3VLWXJwR2pkTG1rbmp0S3JnQWVvb2lPYjNaWi41MjE1MkI0OTQ2QzJGNzNG

Ethan Mollick's AI Forecast for 2026: Trends to Watch

December 19, 2025 10:00 am

Latest

Teams spend millions on scouting, data, and analytics, but how good are they at predicting talent?
Richard Thaler, Nobel Prize–winning economist and Professor at the University of Chicago Booth School of Business, explains why draft picks are only slightly better than random, even with modern tools and AI.

ABOUT THE EPISODE
Why do NFL teams keep making the same draft mistakes? Richard Thaler, Nobel Laureate and Professor at the University of Chicago, and Benjamin Robinson, Founder and CEO of Grinding the Mocks, join the Wharton Moneyball team to break down how behavioral biases and flawed valuation models influence NFL draft strategy. 
From overvaluing certain picks to misreading data, they explore how decision-making errors persist and how emerging analytics are changing the way teams approach the draft.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#nfl #sportsanalytics #footballanalytics #nfldraft 
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 1:11

Teams spend millions on scouting, data, and analytics, but how good are they at predicting talent?
Richard Thaler, Nobel Prize–winning economist and Professor at the University of Chicago Booth School of Business, explains why draft picks are only slightly better than random, even with modern tools and AI.

ABOUT THE EPISODE
Why do NFL teams keep making the same draft mistakes? Richard Thaler, Nobel Laureate and Professor at the University of Chicago, and Benjamin Robinson, Founder and CEO of Grinding the Mocks, join the Wharton Moneyball team to break down how behavioral biases and flawed valuation models influence NFL draft strategy.
From overvaluing certain picks to misreading data, they explore how decision-making errors persist and how emerging analytics are changing the way teams approach the draft.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#nfl #sportsanalytics #ai #datascience #moneyball
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlJBVEpJME1xR1U0

Richard Thaler: The NFL Draft Is Basically Random

May 1, 2026 7:23 pm

ABOUT THE EPISODE
Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human AI Research Program, explains how AI agents are transforming modern marketing. From AI driven search and discovery to the rise of autonomous agents, he breaks down how brands must adapt as machines increasingly shape what consumers see, compare, and choose. 

The conversation explores why companies need to think beyond traditional SEO, how to ensure visibility to AI systems, and what it means to market to both humans and bots. Stefano also discusses bias in AI decision making, the growing role of automation across the customer
journey, and why the future of marketing will depend on the balance between human insight and machine intelligence.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#wharton #aiinmarketing #aiagents #agenticai #aichatbot 

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 13:18

ABOUT THE EPISODE
Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human AI Research Program, explains how AI agents are transforming modern marketing. From AI driven search and discovery to the rise of autonomous agents, he breaks down how brands must adapt as machines increasingly shape what consumers see, compare, and choose.
The conversation explores why companies need to think beyond traditional SEO, how to ensure visibility to AI systems, and what it means to market to both humans and bots. Stefano also discusses bias in AI decision making, the growing role of automation across the customer
journey, and why the future of marketing will depend on the balance between human insight and machine intelligence.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ai #marketing #artificialintelligence #digitalmarketing

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlVqMEVZZDJfRkNZ

AI Agents Are Rewriting Marketing

May 1, 2026 10:16 am

Why do NFL teams suddenly overvalue certain players? Benjamin Robinson, Founder and CEO of Grinding the Mocks, explains how trends and copycat
behavior can inflate draft value, using the rise of blocking tight ends as a real example.

ABOUT THE EPISODE
Why do NFL teams keep making the same draft mistakes? Richard Thaler, Nobel Laureate and Professor at the University of Chicago, and Benjamin
Robinson, Founder and CEO of Grinding the Mocks, join the Wharton Moneyball team to break down how behavioral biases and flawed valuation models influence NFL draft strategy.
From overvaluing certain picks to misreading data, they explore how decision-making errors persist and how emerging analytics are changing the way teams approach the draft.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#nfldraft #nfl #sportsanalytics #football
 -----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 1:13

Why do NFL teams suddenly overvalue certain players? Benjamin Robinson, Founder and CEO of Grinding the Mocks, explains how trends and copycat
behavior can inflate draft value, using the rise of blocking tight ends as a real example.

ABOUT THE EPISODE
Why do NFL teams keep making the same draft mistakes? Richard Thaler, Nobel Laureate and Professor at the University of Chicago, and Benjamin
Robinson, Founder and CEO of Grinding the Mocks, join the Wharton Moneyball team to break down how behavioral biases and flawed valuation models influence NFL draft strategy.
From overvaluing certain picks to misreading data, they explore how decision-making errors persist and how emerging analytics are changing the way teams approach the draft.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#nfldraft #nfl #sportsanalytics #football
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnhMWktGM2ZPbm9v

The Overpriced Tight End Problem

April 29, 2026 4:35 pm

Shorts