Knowledge at Wharton
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ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. He looks back at trends from 2025 and offers his AI forecast for 2026 as part of our annual Wharton faculty predictions series.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#aipredictions #aitrends #aitrends2025 #aiadoption #aiimplementation
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 6:08

ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. His insights offer valuable guidance for business leaders and individuals seeking to utilize AI effectively.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#generativeai #labormarket #technews #ainews
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video UExKd0Rad3VLWXJwR2pkTG1rbmp0S3JnQWVvb2lPYjNaWi41MjE1MkI0OTQ2QzJGNzNG

Ethan Mollick's AI Forecast for 2026: Trends to Watch

December 19, 2025 10:00 am

Latest

What happens when firefighters finally feel safe asking for help? 

Gregory P. Shea, Wharton Adjunct Professor of Management, and author of Rising from Ground Zero, explains how the FDNY transformed its approach to psychological support by bringing trusted veterans and retirees into the firehouses. The result was a culture where asking for help became a sign of strength rather than weakness.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#FDNY #FirstResponderMentalHealth #MentalHealthLeadership #OrganizationalCulture #CrisisManagement #GregShea

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 0:55

What happens when firefighters finally feel safe asking for help?

Gregory P. Shea, Wharton Adjunct Professor of Management, and author of Rising from Ground Zero, explains how the FDNY transformed its approach to psychological support by bringing trusted veterans and retirees into the firehouses. The result was a culture where asking for help became a sign of strength rather than weakness.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#FDNY #FirstResponderMentalHealth #MentalHealthLeadership #OrganizationalCulture #CrisisManagement #GregShea

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnJmd1M2RGRtcUdz

How the FDNY Broke the Stigma Around Mental Health

September 11, 2026 12:06 pm

ABOUT THE EPISODE
The FDNY was forced to rethink almost everything after 9/11. 

Gregory P. Shea, Wharton Adjunct Professor of Management and author of Rising from Ground Zero, explains how the department transformed its approach to mental health, leadership, training, and disaster response.

The conversation explores how firefighters overcame cultural barriers to psychological support, why the FDNY turned to the U.S. Forest Service for help, and how the department became an all-hazards organization better prepared for future catastrophes.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#FDNY #911 #September11 #Firefighters #Leadership #CrisisManagement #DisasterResponse #Resilience #EmergencyManagement #GregShea #RisingFromGroundZero


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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 12:59

ABOUT THE EPISODE
The FDNY was forced to rethink almost everything after 9/11.

Gregory P. Shea, Wharton Adjunct Professor of Management and author of Rising from Ground Zero, explains how the department transformed its approach to mental health, leadership, training, and disaster response.

The conversation explores how firefighters overcame cultural barriers to psychological support, why the FDNY turned to the U.S. Forest Service for help, and how the department became an all-hazards organization better prepared for future catastrophes.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#FDNY #911 #September11 #Firefighters #Leadership #CrisisManagement #DisasterResponse #Resilience #EmergencyManagement #GregShea #RisingFromGroundZero


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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnJ0eTZjNHFWbkdr

How 9/11 Changed the FDNY Forever

September 11, 2026 5:30 am

The NFL's Bad Bunny halftime show was not designed for one audience. It was built for the world.

Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains why the league chose an artist with global cultural reach as it expands internationally. The strategy delivered four billion social views in its first 24 hours.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#BadBunny #NFLMarketing #SportsMarketing #GlobalBrandStrategy #HalftimeShow #ConsumerMarketing

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 0:46

The NFL's Bad Bunny halftime show was not designed for one audience. It was built for the world.

Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains why the league chose an artist with global cultural reach as it expands internationally. The strategy delivered four billion social views in its first 24 hours.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#BadBunny #NFLMarketing #SportsMarketing #GlobalBrandStrategy #HalftimeShow #ConsumerMarketing

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnBJODRVLTFrb0dB

Why the NFL Chose Bad Bunny

September 10, 2026 2:08 pm

Shorts