ABOUT THE EPISODE
AG1 built its brand by betting early on podcast advertising and partnering with hosts who genuinely believed in the product.
Paulie Dery, Chief Marketing Officer at AG1, explains why podcasting became such a powerful channel for building trust and driving measurable growth. He discusses the importance of authentic host-read advertising, long-term creator relationships, and choosing partners who truly use the product.
Dery also shares the strategy behind the shift from Athletic Greens to AG1, lessons from his time at YETI, the challenge of protecting a premium brand in a crowded market, and AG1’s expansion into Costco and Target.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters
#PodcastMarketing #BrandStrategy #CreatorMarketing #WellnessMarketing #ag1
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
Launched in 1999, Knowledge at Wharton offers free access to:
- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox
Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU