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ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. He looks back at trends from 2025 and offers his AI forecast for 2026 as part of our annual Wharton faculty predictions series.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#aipredictions #aitrends #aitrends2025 #aiadoption #aiimplementation
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 6:08

ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. His insights offer valuable guidance for business leaders and individuals seeking to utilize AI effectively.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#generativeai #labormarket #technews #ainews
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video UExKd0Rad3VLWXJwR2pkTG1rbmp0S3JnQWVvb2lPYjNaWi41MjE1MkI0OTQ2QzJGNzNG

Ethan Mollick's AI Forecast for 2026: Trends to Watch

December 19, 2025 10:00 am

Latest

Brands want to inspire consumers, but aspirational messaging can quickly backfire when it feels exclusionary. 
Dr. Americus Reed II of The Wharton School explains how brands can unintentionally alienate audiences when they lose sight of authenticity, inclusivity, and consumer perception.

ABOUT THE EPISODE
Why do people connect so deeply with certain brands, and what does that reveal about identity in the social media era? 
Dr. Americus Reed II, marketing professor at The Wharton School, breaks down the psychology behind identity marketing and explains how brands shape the way consumers express themselves online and offline. 
The conversation explores authenticity, aspiration, generational differences, wearable technology, and how evolving digital culture is reshaping consumer behavior and brand loyalty. 

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#branding #marketing #consumerpsychology #socialmedia #business 
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 0:51

Brands want to inspire consumers, but aspirational messaging can quickly backfire when it feels exclusionary.
Dr. Americus Reed II of The Wharton School explains how brands can unintentionally alienate audiences when they lose sight of authenticity, inclusivity, and consumer perception.

ABOUT THE EPISODE
Why do people connect so deeply with certain brands, and what does that reveal about identity in the social media era?
Dr. Americus Reed II, marketing professor at The Wharton School, breaks down the psychology behind identity marketing and explains how brands shape the way consumers express themselves online and offline.
The conversation explores authenticity, aspiration, generational differences, wearable technology, and how evolving digital culture is reshaping consumer behavior and brand loyalty.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#branding #marketing #consumerpsychology #socialmedia #business
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnZZd0Nwb0pLNDE0

The Hidden Risk In Modern Branding

May 22, 2026 10:47 am

ABOUT THE EPISODE
Why do people connect so deeply with certain brands, and what does that reveal about identity in the social media era? 

Dr. Americus Reed II, marketing professor at The Wharton School, breaks down the psychology behind identity marketing and explains how brands shape the way consumers express themselves online and offline. 

The conversation explores authenticity, aspiration, generational differences, wearable technology, and how evolving digital culture is reshaping consumer behavior and brand loyalty. 

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#marketing #branding #socialmedia #consumerbehavior #brandstrategy
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 9:24

ABOUT THE EPISODE
Why do people connect so deeply with certain brands, and what does that reveal about identity in the social media era?

Dr. Americus Reed II, marketing professor at The Wharton School, breaks down the psychology behind identity marketing and explains how brands shape the way consumers express themselves online and offline.

The conversation explores authenticity, aspiration, generational differences, wearable technology, and how evolving digital culture is reshaping consumer behavior and brand loyalty.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#marketing #branding #socialmedia #consumerbehavior #brandstrategy
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlQzM1QyM0RVWmlj

How Social Media Is Changing Identity, Branding, and Consumer Behavior

May 22, 2026 10:46 am

Non-alcoholic beer used to feel niche and outdated. Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, explains how the company changed consumer perception and built one of the fastest growing brands in beer.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#athleticbrewing #nonalcoholicbeer #marketing #branding #beer 
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 1:18

Non-alcoholic beer used to feel niche and outdated. Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, explains how the company changed consumer perception and built one of the fastest growing brands in beer.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#athleticbrewing #nonalcoholicbeer #marketing #branding #beer
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLk0tVXFkeDhVVlpJ

How Athletic Brewing Won

May 21, 2026 2:42 pm

ABOUT THE EPISODE
Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses the explosive rise of non-alcoholic beer and how Athletic Brewing became one of the defining brands behind the category’s growth. Rosalie explains how the company repositioned non-alcoholic beer around 
taste, wellness, and social connection, while competing against both traditional beer brands and emerging functional beverages. The conversation also explores changing consumer behavior, younger drinking audiences, retail strategy, and the future of beer culture.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#marketing #branding #athleticbrewing #nonalcoholicbeer #consumerbehavior 
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 29:25

ABOUT THE EPISODE
Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses the explosive rise of non-alcoholic beer and how Athletic Brewing became one of the defining brands behind the category’s growth. Rosalie explains how the company repositioned non-alcoholic beer around
taste, wellness, and social connection, while competing against both traditional beer brands and emerging functional beverages. The conversation also explores changing consumer behavior, younger drinking audiences, retail strategy, and the future of beer culture.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters

#marketing #branding #athleticbrewing #nonalcoholicbeer #consumerbehavior
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmwwQ1NyS0RWWmpV

How Athletic Brewing Made Non-Alcoholic Beer Mainstream

May 21, 2026 10:08 am

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