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ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. He looks back at trends from 2025 and offers his AI forecast for 2026 as part of our annual Wharton faculty predictions series.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#aipredictions #aitrends #aitrends2025 #aiadoption #aiimplementation
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 6:08

ABOUT THE EPISODE
Ethan Mollick, Associate Professor of Management and Co-Director of Generative AI Labs at the Wharton School, discusses the future of artificial intelligence—its rapid development, impact on the labor market, and the transformative potential of generative AI. His insights offer valuable guidance for business leaders and individuals seeking to utilize AI effectively.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#generativeai #labormarket #technews #ainews
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video UExKd0Rad3VLWXJwR2pkTG1rbmp0S3JnQWVvb2lPYjNaWi41MjE1MkI0OTQ2QzJGNzNG

Ethan Mollick's AI Forecast for 2026: Trends to Watch

December 19, 2025 10:00 am

Latest

AI can speed up growth, but it can also magnify poor decisions.

Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains why chief revenue officers must evaluate AI investments carefully, measure ROI, and balance risk with return.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ArtificialIntelligence #BusinessStrategy #AILeadership #RevenueGrowth

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 0:34

AI can speed up growth, but it can also magnify poor decisions.

Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains why chief revenue officers must evaluate AI investments carefully, measure ROI, and balance risk with return.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#ArtificialIntelligence #BusinessStrategy #AILeadership #RevenueGrowth

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmVmakJwN29vRjVN

AI Can Accelerate Bad Decisions

July 24, 2026 11:17 am

ABOUT THE EPISODE
AI can accelerate growth, but it can also accelerate bad decisions.

Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains how AI is changing revenue strategy and why leaders need a holistic view across sales, marketing, product, and finance.

He discusses how companies can evaluate AI investments, measure ROI, and break down silos to make better decisions about growth.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#RevenueGrowth #BusinessStrategy #Leadership #ArtificialIntelligence

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 9:39

ABOUT THE EPISODE
AI can accelerate growth, but it can also accelerate bad decisions.

Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains how AI is changing revenue strategy and why leaders need a holistic view across sales, marketing, product, and finance.

He discusses how companies can evaluate AI investments, measure ROI, and break down silos to make better decisions about growth.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#RevenueGrowth #BusinessStrategy #Leadership #ArtificialIntelligence

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmdIbXprbXNhSDhn

How AI Is Changing Revenue Strategy

July 24, 2026 5:30 am

Playing multiple sports may help young athletes develop skills that transfer over time.

David Epstein explains why the most important early development period may be for diversification, not specialization.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#YouthSports #AthleteDevelopment #SportsTraining #SportsPerformance
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 0:59

Playing multiple sports may help young athletes develop skills that transfer over time.

David Epstein explains why the most important early development period may be for diversification, not specialization.

ABOUT THE PODCAST
Sports is a game of numbers. Wharton experts Eric Bradlow, Shane Jensen, Cade Massey, and Adi Wyner team up to tackle the world of sports, from current events to longstanding issues such as: What sports streaks are the most impressive? How do you rank the best players? Can athletes be compared across sports? Moneyball Highlights explains how decision-makers in the game can avoid the common mistakes and embrace the data. Episodes are recorded at the Wharton School.

Subscribe on Apple Podcasts: https://whr.tn/459Kr0H
Subscribe on Spotify: https://whr.tn/4fBY7oM
Watch/listen on the Knowledge at Wharton website: https://whr.tn/moneyball

#YouthSports #AthleteDevelopment #SportsTraining #SportsPerformance
-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLll1R0JsQ0NxbjBz

Don’t Specialize Too Early in Sports

July 22, 2026 2:59 pm

The most valuable brands are bigger than their logos.

Americus Reed, Wharton Professor of Marketing, explains why iconic brands become experiences people want to photograph, share, and make part of their own story.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#Bucees #BrandStrategy #ConsumerBehavior #CulturalMarketing

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU 1:08

The most valuable brands are bigger than their logos.

Americus Reed, Wharton Professor of Marketing, explains why iconic brands become experiences people want to photograph, share, and make part of their own story.

ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X
Subscribe on Spotify: https://whr.tn/4ihHaiT
Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib

#Bucees #BrandStrategy #ConsumerBehavior #CulturalMarketing

-----
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
- Interviews with book authors from Wharton School Press
- In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
- A searchable database of more than 10,000 articles covering all aspects of business
- A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLk1VNGpwQlpQVFRZ

Why Brands Like Buc-ee’s Go Viral

July 22, 2026 11:46 am

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