In their new book, Wharton’s Lele Sang and Karl Ulrich explore the successes and failures of several well-known companies in their attempts to enter China’s market of 1.4 billion consumers.

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Beating the Giants: Zhongliang’s Strategy for Growth

  • Aug 20, 2019
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Greentown Service Group: Gaining Ground in ‘Smart’ Services

  • Jun 11, 2019
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Wanda: Strategic Transition to an Asset-light Model

  • May 29, 2019
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