Z. John Zhang, Wharton professor of marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.
This Week in Business
Scaling a Local Favorite: The Strategy Behind Wawa’s Growth
Wharton marketing professor explains how convenience brands expand into new markets while maintaining customer loyalty and competitive advantage.
April 8, 2026
• 12 min listen
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