Stefano Puntoni, Wharton marketing professor and co-director of the Wharton Human AI Research Program, explores the evolving strategies behind monetizing AI platforms, the implications of sponsored chatbots for consumer trust, and the critical role of energy efficiency in ensuring AI’s sustainable future.
This Week in Business
Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond
Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.
September 3, 2025
• 11 min listen
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