Stefano Puntoni, Wharton professor of marketing and co-director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising.
This Week in Business
How Advertising Could Reshape ChatGPT and Digital Marketing
Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.
February 4, 2026
• 13 min listen
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