Wharton’s Barbara Kahn and Dr. Americus Reed speak with Steve Caplan — adjunct instructor at USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm — about political ad spending, impact of influencers on the election, Trump’s media plan, and more.
Marketing Matters
Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism
Wharton experts speak with Steve Caplan, adjunct instructor at USC Annenberg School for Communication and Journalism, and founder of Message.
November 7, 2024
• 31 min listen
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