Jorge Samayoa, chief marketing officer of HelloFresh, joins Barbara and Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.
Marketing Matters
CMO of HelloFresh, Jorge Samayoa
CMO of a leading meal-kit company discusses how data, personalization, and changing health habits are reshaping the way Americans cook and eat at home.
January 15, 2026
• 28 min listen
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