The K@W Network:
Associate Professor of Management
Amazon's earnings were better than expected for the fourth quarter of 2014. But will the e-commerce giant succeed in stretching beyond its comfort zone?
Amazon’s recent move to advertise product-related local services faces obstacles in trust, credibility and competition from informal local networks, say experts.
Amazon faces sharp scrutiny after a disappointing quarter and a weak holiday season forecast. Wharton experts analyze the company’s evolving strategies and suggest where it could place its future bets.
The outcome of the current Amazon/Hachette pricing war has implications for the entire publishing industry, Wharton experts and others say.
As Netflix, Amazon and others transition from distributors to creators, the power of data analytics is creating opportunities for them to match programming to viewers better than ever before.